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Freshmen’s Valley Brightens up Diwali for the Villagers of Bahjoi
Freshmen’s Valley Brightens up Diwali for the Villagers of Bahjoi

John Ruskin summed up the importance of skills brilliantly with ‘When love and skill work together, expect a masterpiece.’ No matter how many people come and go; how much a situation changes, when one can perform a skill he loves dearly, he doesn’t need to worry about his future. That is because a skilled person is more productive than a dozen unskilled one. With this thought, Freshmen’s Valley recently organized its first ‘Skill development and Income generation activity’ with the students of its IT center at Bahjoi.

With the festival of lights, Diwali, just round the corner, Freshmen’s Valley organized a 10 days long diya decoration activity which started on October 15th, 2016 and ended on October 24th, 2016. A teacher was hired to train and manage the 25 participating students (both girls and boys) for the entire duration of 10 days.

The students were first trained how to paint and decorate the diyas creatively. The classes were held for four hours daily. After the training, a target was fixed for each student to complete his or her task within the time duration. Freshmen’s Valley provided all the raw materials (diyas of various shapes and designs, paints, paint brushes, decorative items etc) free of cost to the students.

The initiative was a remarkable success. The students showed huge interest, joy, enthusiasm and effort in their work; evident from the output of around 5000 decorated diyas. On the last day, cash price along with bonus was given to every student as a token of gift for their hard work and dedication. The students also shared their learning experience, saying they had never done any painting ever in the past.

Speaking on the occasion, Mrs. Shalini Choudhary, Director, Freshmen’s Valley said, “The company is aggressive towards creating a sustainable and better socio-economic ecosystem for the dairy farming community and their families. I feel that by empowering the youth, we will create a stronger and better environment for each family.” Mrs. Tanya Joshi, Team Leader, CSR Initiatives at Freshmen’s Valley also added, “The Diya making activity witnessed active participation from the youths in the village and got tremendous response. This is just a humble beginning to many such activities planned for the future, which we will initiate to help in skill development and income generation for the villagers.”
Freshmen’s Valley intends to conduct more such activities in the near future. Apart from giving back to the society by imparting priceless skills, the happiness and proud feeling that took over the students on receiving their first ever income is something the brand wants to cherish for long.