Established for and progressing towards its goal of a healthier nation, Freshmen’s Valley on 1st April added a new R&D Lab to its Noida Head Office. The inauguration of the innovation centre was done by founder director Mr. Anant Chaudhary and the ceremony was followed by fruit yoghurt and flavored milk tasting event carried out by the management and employees of the company.
The purpose of lab is to develop innovative, healthy, functional and traditional milk and milk products. Developing new products is a complex process which requires knowledge of ingredients, processing techniques, packaging material, regulatory compliance and consumer demand and their preferences. The new product development process includes idea creation, designing of experiment, lab trials, in house testing and shelf life study and consumer research.
Mr. Vivek Waingankar, the head of the R&D team, addressed the event saying that “the company is committed to select the raw material from reputed industries to meet the food safety and quality requirement across the country.” And with more such positive intentions accompanied with rapid progress, the company plans to ensure healthy future for every individual of the nation.