In Media


The dairy industry is set to witness a massive change with the launch of Freshmen’s Valley dairy products. The company inaugurated a new plant in Bahjoi on 12th of July and the event also marked the launch of company’s pure and premium dairy products. The milk is available in five variants that is, Full Cream Milk, Standardized Milk, Toned Milk, Double Toned Milk and Skimmed Milk. These will be accompanied by other dairy by-products like Fresh Curd, Chaach, Masala Chaach and Malai Paneer. In the following months, the brand will also add Ghee, Flavoured Milk and Fruit Yoghurt to its portfolio.

Freshmen’s Valley expects to establish its own foothold in the dairy market of Uttrakhand and western Uttar Pradesh for now and counts on a combination of traditional values and high-end cutting-edge technology to show the way. Purity of the milk is ensured through 7-parameter quality checks and a 9mm poly packaging keeps the product odour-free. The company also ensures fair return to the farmers and has cut down on intermediaries and introduced aggregators to that end. To add to all this, Freshmen’s Valley production facility is supported by a strong logistics and distribution network.

Speaking at the launch, Mr. Anant Choudhary, Director, Freshmen’s Valley said, “Freshmen’s Valley dairy products are being introduced to the market to bridge the quality and standards divide that persists in the dairy industry today. Our products and packaging are in keeping with international parameters. Our aim is to provide the most hygienic and purest dairy produce to our end consumers.”

At the launch event, Mr. Anant Choudhary, interacted with the media and answered various queries about the products launched and the CSR activities of Freshmen’s Valley. Product tasting was met with positive reviews from everyone present. A tour of the factory was conducted to give a preview into the hygiene standards maintained and ultra-modern technology used.

The company has already made its outlook towards corporate social obligations clear with its CSR activities. With this launch, Freshmen’s Valley is all set to revolutionize the Indian dairy industry with its premium dairy products.