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Sahayak – An industry first initiative by Mothers Pride Dairy for Farmers
Sahayak – An industry first initiative by Mothers Pride Dairy for Farmers

“The discovery of agriculture was the first big step towards a civilized life”, is a true saying that glorified the Indian history. It is only the farmer who faithfully plant seeds and reaps a harvest, which feeds and suffice the hunger needs of every individual. However, it would not be wrong to say that to earn a living for their family through farming, they are often left with nothing or little in hand. The technological innovations have made the world a global village and its time to give the farmers their due credit.

The Dairy Industry of India has flourished in recent years and has made their mark on the world map. To enhance the farming experience and bridging the gap between farmers and dairy processing units, Mothers Pride has taken an industry first initiative “Sahayak”. The initiative was commenced with a 2 day conference that was held on 22nd and 23rd May, 2015 at Anandpur, Block-Bahjoi, District Sambhal, Uttar Pradesh. The objective was to upskill farmers with the latest technological innovations, agricultural processes and corporate benefits.

The seminar was one of a kind platform to empower farmers with the right techniques of farming, milk adulteration processes, sources of income, cattle insurance and many other benefits offered under the Sahayak program that would enable them to be self-sustainable. All the influential aspects that may affect farming and harvesting were discussed in the seminar. The presence of 100 sahayaks answered each and every query or doubt raised by the farmers.

A step towards a better society – Corporate Social Responsibility 

Mothers Pride as a company adhere values such as Corporate Social Responsibility (CSR) that are designed for the benefits of the customers and the farmers. The concept is established using state-of-the-art processing / product infrastructure and supply chain for a prospering social and sustainable eco-system that will benefit both the company and stakeholders like farmers and sahayak.

The discussion highlighted the convenience with which the farmers can now approach the company for procuring capital for the services they offer. The primary step is that the farmer will approach the Sahayak for milk distribution and re-distribution by the company. The farmer would be given a proper receipt for the milk delivered, and then it would be transferred to the company’s BMC (Bulk Milk Coolers) to kill harmful bacteria before being delivered to the milk processing plant. The process would include the pasteurization of milk to make it fit for consumption. The concluding step would be to pack and deliver the milk to the retailers to be finally sold to the purchasers. The whole procedure would take a period of 24 hours.

The seminar began with a brief on the relevance of the sahayak’s role in the affair of the company and the farmer. They guided them with the ways for selecting appropriate Fodder, Bank Loan, Education Loan, Cattle Insurance and Crop Insurance.

Apart from that they were also taught about the factory and corporate office benefits such as disbursement of cash via M-paisa, training to Sahayak and farmers, weekly visit of doctors and nutrition experts and maintaining relationship with Banks/Insurance companies.

The Sahayak/rural business hub will assist farmers with requirement gathering, requirement fulfillment, sources of income, milk commission or income by fulfilling farmer’s requirements.

Mothers pride would provide adequate training and competent guidance pertaining to animal nutrition to farmers, in a way that these profitable practices could be effectively integrated within the cows’ and buffaloes’ diet regimes. This would help in procuring highly nutritious milk after following a systematic and hygienic process.

By providing the most efficient link of the sahayak, our company aspires to optimize the overall operational cost of the process, in turn benefiting the farmers to optimize overall operational cost and thereby increasing their overall ROI. Farmers would be made aware of various approaches and planning schemes that would help in boosting their business in lucrative ways. Farmers would have access to in-house lawyers for settling legal matters and to avail government scheme benefits.